When humans aggregate into groups, we tend to develop new lexicons specific to our group context. Wizards complain about “muggles,” high schoolers aspire to “squad goals”—and occasionally a mid-level manager stares fervently into your eyes and tells you it’s time to “shift the paradigm.”
In recent years business jargon has somehow evolved into a tangled mess of annoying, pretentious, tired clichés that are more effective at obscuring than clarifying meaning.