It stalks the thick jungles of prose, confounding even the most experienced grammar explorer or navigator, yet it’s a gentle, mistaken, and forlorn creature. What am I talking about? The hyphen—the piece of punctuation that not even seasoned editors can seem to get right.
Super high-profile ad agencies and industry giants, despite large budgets and an intelligent workforce, are known to make hyphen mistake after mistake, unable to get a handle on correct hyphen usage.